The Coachella Valley Music & Arts Festival is currently in full swing. It is considered one of the most prestigious music festivals in the world, and this year’s event was particularly special for Indians as actor-singer Diljit Dosanjh made history. He became the first-ever Punjabi singer to perform at the festival and took over the stage with his electrifying performances. His fans can’t seem to contain their excitement as they continue to share videos of his performance. Now, Indian dairy company Amul too joined the bandwagon to celebrate the success of the singer with their creative topical.
Amul took to Instagram to share a creative post celebrating the success of the singer. In the picture, we can see an animated version of Diljit Dosanjh dressed in a traditional Punjabi outfit that he wore for his performance. “#Amul Topical: Diljit Dosanjh, first Indian artist to perform at the prestigious music and arts festival!” read the caption of the post. The text on the doodle read, “Coachella Ka Guru!” and “Desi Beats And Eats!” Take a look at the full post here:
This is not the only creative doodle we have seen from Amul previously. They regularly share creative and interesting posts on the latest news and updates. The company is recognised for incorporating the love of butter into a variety of global events such as entertainment, sports, and politics. Amul recently shared a creative post about the Indian women’s boxing contingent’s historic wins at the recently held world championships. Take a look:
Previously, they had also shared a quirky topical in honour of RRR’s popular song ‘Naatu Naatu’ which recently won big at the Oscars 2023. In the quirky topical shared by Amul, they made caricatures of the Amul mascot along with Ram Charan and Jr NTR. “Can’t say Naa tu an OscaRRR,” read the headline of the post. “Have fun with Nacho Nacho,” they further added below the Amul logo. Read more about it here.
What do you think about Amul’s creative doodle? Do share your thoughts with us in the comments section below.
About Vaishali KapilaVaishali finds comfort in eating parathas and rajma chawal but is equally enthusiastic about exploring different cuisines. When she’s not eating or baking, you can often find her curled up on the couch watching her favourite TV show – FRIENDS.